Over a 14 month period between 2004-2005, Florida was hit by eight hurricanes. To the nation the state’s Governor, Jeb Bush, was credited for his regular media briefings and clear communication. To Floridians, he is still remembered for demonstrating steady leadership and taking charge in a crisis.
I had a front row seat in 2004 to the emergency preparedness efforts and the disaster response. Here are three tips I learned about leadership in a crisis.